The Concept

What do cyclists hate the most? - Rain! Therefore the concept of “Aqua break” is very effective in convincing cyclists to “hit the break”. Being placed next to a traffic light, this installation can save lives and amuses it’s user! Once the traffic light switches to red, a waterfall appears in front of the rider. Facing “Aqua break”, the rider has no choice other than stopping. Visuals such as commercials or slogans are projected on the surface of the falling water, which makes the waiting time more pleasant for the cyclist. As soon as the trafic light switches to green, the installation stops dropping water and the user can pass through.






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